Strategy & Analysis

Strategy & Analysis - MPI Digital Marketing
Strategy & Analysis

Data-Driven Digital Excellence

Comprehensive analysis of our multi-client portfolio across 1,050+ campaigns, delivering measurable results through strategic content and targeted advertising

3.4M+
Total Reach
1,050+
Content Pieces
100K+
Total Engagement
4.25%
Avg Engagement Rate

Overall Performance Metrics

Key performance indicators across our entire client portfolio from August 2023 to December 2025

75.9%
Awareness Campaigns
797 posts focused on building brand awareness and reaching new audiences
23.05%
Engagement Campaigns
242 posts designed to drive interactions, comments, and community building
11.81%
Video Content
124 Video Reels achieving 10x higher reach than static designs
85.52%
Design Content
898 professionally crafted static designs across all platforms

Client Performance Analysis

Detailed breakdown of results across our diverse client portfolio in real estate, retail, and commercial sectors

Client Total Posts Reach Engagement Engagement Rate Industry
Jumeirah 69 509,856 23,243 4.77% Real Estate
City Markets 105 441,143 20,826 4.87% Commercial Real Estate
Arabella Mall 117 257,589 11,602 5.96% Retail Mall
Paintra Misr 105 89,808 37,970 8.17% Home Improvement
Rawasi Mall 17 93,705 2,627 4.68% Retail Mall
Noubariya Markets 4 3,124 623 20.17% Commercial Market
Noor Mall 3 3,426 802 19.09% Retail Mall

Our Strategic Approach

Five core pillars that drive exceptional results across all client campaigns

1

Data-Driven Content Planning

Every campaign begins with comprehensive audience analysis and competitive research. We identify optimal posting times, content formats, and messaging strategies tailored to each client's unique market position.

2

Multi-Format Content Mix

Strategic balance between Video Reels (11.81%) for maximum reach and engagement, and professional static designs (85.52%) for consistent brand messaging and cost-effective awareness building.

3

Precision Audience Targeting

Leveraging Facebook and Instagram's advanced targeting capabilities to reach the right audience at the right time. Custom audiences, lookalikes, and behavioral targeting ensure maximum ROI.

4

Campaign Objective Optimization

Strategic distribution across campaign objectives: 75.9% Awareness for brand building, 23.05% Engagement for community growth, and Conversion campaigns for direct response when appropriate.

5

Continuous Performance Optimization

Real-time monitoring and A/B testing of all campaigns. We analyze performance daily, adjusting creative, targeting, and budgets to maximize results and minimize wasted spend.

6

Transparent Reporting & Analytics

Comprehensive monthly reports with actionable insights. We don't just show numbers—we explain what they mean and how we're using them to improve future campaign performance.

Key Strategic Insights

Critical learnings from analyzing 1,050+ campaigns across multiple industries and platforms

Video Dominates Reach
Video Reels achieve 10x higher average reach (10,466) compared to static designs (1,023), making them essential for awareness campaigns
Niche Markets Excel
Smaller, targeted markets (Noubariya: 20.17%, Noor Mall: 19.09%) achieve significantly higher engagement than broader campaigns
Real Estate Requires Volume
Real estate clients benefit from high-volume campaigns (69-105 posts) to build trust and maintain top-of-mind awareness
Awareness-First Strategy Works
75.9% awareness focus builds strong brand foundation before pushing engagement and conversion objectives
Consistency Builds Results
Clients with 100+ posts over 12-18 months (City Markets, Paintra, Arabella) show sustained growth and compound engagement
Platform Synergy Matters
Simultaneous Facebook + Instagram campaigns leverage both platforms' strengths, maximizing reach and engagement potential

Ready to Scale Your Digital Presence?

Let's discuss how our data-driven strategies can deliver measurable results for your business

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