Jumeirah - New Borg El Arab City
A comprehensive digital marketing strategy for launching a luxury real estate project
in the heart of New Borg El Arab City
Project Overview
Jumeirah is an integrated real estate project in the heart of New Borg El Arab City, combining luxury, comfort, and a strategic location. The project features residential units, administrative offices, and commercial stores with modern designs.
We've been partnering with Jumeirah for over 12 months in an ongoing collaboration, continuously building their digital presence and driving results through a comprehensive marketing strategy.
The challenge
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Brand Awareness: Quickly establish a strong presence in a competitive market.
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Differentiation: Highlight Jumeirah’s unique value to stand out from competitors.
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Sales Conversion: Turn engagement into qualified leads and bookings.
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Premium Content: Create high-quality visuals that reflect the project’s luxury.
Brand Awareness: Quickly establish a strong presence in a competitive market.
Differentiation: Highlight Jumeirah’s unique value to stand out from competitors.
Sales Conversion: Turn engagement into qualified leads and bookings.
Premium Content: Create high-quality visuals that reflect the project’s luxury.
Solution
1. Smart Content Strategy
Combined professional video reels with eye-catching graphics to showcase the project’s location, architecture, lifestyle, and amenities in a compelling way.
2. Targeted Advertising Campaigns
Launched highly targeted Facebook and Instagram ads focused on Alexandria real estate audiences to maximize ROI.
3. High-Impact Visual Content
Produced cinematic video reels highlighting the project’s key features. Top performers:
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Life is Different in Jumeirah: 500K views – 25K engagements
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Every Big Dream Starts with a Step: 130K views – 4.2K engagements
4. Interactive Community Content
Created engaging posts to spark conversations, such as:
“What comes to mind when you hear Jumeirah?”
“If you owned a store in Jumeirah, what would you sell?”
5. Occasion-Based Branding
Leveraged key moments—Ramadan, Eid, New Year—to humanize the brand and strengthen emotional connection with the audience.
Results & Achievements
Conclusion
The ongoing partnership with JUMEIRAH has set a new benchmark for digital marketing in real estate. This success reflects how a well-executed digital strategy can elevate brand growth and strengthen market leadership.
