City Markets - أسواق المدينة
The first integrated and organized market in New Borg El Arab City - A comprehensive 18-month digital marketing success story
Overview
City Markets is the first integrated and organized commercial market in New Borg El Arab City, featuring commercial units, administrative offices, and retail spaces with modern infrastructure.
We've partnered with City Markets for 18+ months in an ongoing collaboration, building their digital presence from the ground up through strategic social media campaigns, compelling visual content, live streaming sessions, and targeted paid advertising.
The project went from zero digital presence to becoming one of the most recognized commercial developments in Borg El Arab through consistent, high-quality content and strategic engagement.
Challenge
Launching from Zero: Build brand awareness for a new commercial project with no prior digital presence.
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Targeting the Right Audience: Reach business owners, entrepreneurs, and investors in Borg El Arab.
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Building Trust Quickly: Establish credibility in a market cautious about under-construction projects.
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Converting Interest to Sales: Turn engagement and inquiries into qualified leads and unit reservations.
Launching from Zero: Build brand awareness for a new commercial project with no prior digital presence.
-
Targeting the Right Audience: Reach business owners, entrepreneurs, and investors in Borg El Arab.
-
Building Trust Quickly: Establish credibility in a market cautious about under-construction projects.
-
Converting Interest to Sales: Turn engagement and inquiries into qualified leads and unit reservations.
Solution
Multi-Format Content Strategy: Combined video reels and professional graphics to showcase project highlights, payment plans, construction updates, and customer testimonials, guiding prospects through the buyer’s journey.
Strategic Paid Advertising: Ran targeted Facebook & Instagram campaigns for Alexandria, Borg El Arab, and nearby areas, promoting offers like “30% down payment, delivery within 6 months.”
Live Engagement Sessions: Hosted Facebook Live sessions to answer questions, show construction progress, and create urgency; achieved up to 13.3% engagement rates.
Construction Progress Updates: Shared regular updates from “45% completion” to final stages, building trust and converting hesitant buyers.
Educational & Informational Content: Produced explainer videos on topics like electricity/water installation, Block 8 activities, and pharmacy specs, reinforcing transparency and professionalism.
Scarcity & Urgency Tactics: Highlighted unit sellouts and upcoming price changes to drive immediate buyer action.
Results
Conclusion
The ongoing partnership with City Markets has set a new benchmark in commercial real estate digital marketing, showing how strategic campaigns drive brand growth and attract qualified investors.
