Paintra Misr - Paint Manufacturing
Building digital presence and product awareness for Egypt's leading paint manufacturer
through strategic content and engagement campaigns
Overview
Paintra Misr is Egypt's leading paint manufacturer, offering premium-quality paints and coatings for residential, commercial, and industrial projects. From interior walls to exterior facades, Paintra delivers durability, color richness, and long-lasting protection.
We've partnered with Paintra Misr for 12+ months in an ongoing collaboration, building their digital presence through engaging content, product education, and targeted campaigns across Facebook and Instagram.
Challenge
Product Education: Explain paint quality differences to guide better purchasing decisions.
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Brand Trust: Position Paintra as the top choice for quality and durability.
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Driving Engagement: Turn passive scrollers into active participants and inquiries.
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Visual Storytelling: Showcase products in relatable, inspiring ways that emotionally connect with audiences.
Product Education: Explain paint quality differences to guide better purchasing decisions.
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Brand Trust: Position Paintra as the top choice for quality and durability.
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Driving Engagement: Turn passive scrollers into active participants and inquiries.
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Visual Storytelling: Showcase products in relatable, inspiring ways that emotionally connect with audiences.
Solutions
Product Education: Created posts highlighting Painto Plus, Painto Shield, and Painto Lakeh, explaining features, durability, and best uses.
Lifestyle & Visual Storytelling: Showcased real-life transformations, color palettes, and home makeovers that inspire and engage.
Interactive Engagement: Posed questions like “What color reflects your mood today?” to spark conversations and build community.
Strategic Partnerships: Collaborated with Mersal Foundation, reaching 112K with 35K engagements (64% engagement rate) through purpose-driven content.
Seasonal & Occasion Content: Leveraged events like Ramadan, Eid, Mother’s Day, and national holidays to strengthen audience connection.
Results
Conclusion
The ongoing partnership with Paintra Misr has set a new benchmark in paint industry marketing, showing how strategic digital campaigns drive brand growth and customer trust.
