Boulevard Mall - Borg El Arab
Launching and sustaining digital presence for a mixed-use mega mall in New Borg El Arab City through comprehensive marketing campaigns
Overview
Boulevard Mall is a mixed-use mega development in New Borg El Arab City, featuring commercial shops, administrative offices, medical clinics, and luxury residential apartments. Positioned as a complete lifestyle destination, the project offers flexible payment plans and strategic location advantages.
We've partnered with Boulevard Mall for 24+ months in an ongoing collaboration, executing a comprehensive digital marketing strategy across Facebook and Instagram to drive awareness, generate leads, and build sustained investor interest.
Challenge
Launching a New Project: Build market awareness for Boulevard Mall from zero in a competitive landscape.
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Multi-Target Audience: Reach retail investors, business owners, medical professionals, and homebuyers.
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Sustaining Long-Term Interest: Maintain momentum and engagement throughout the 24+ month construction period.
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Converting Engagement to Sales: Turn social media interest into qualified leads, site visits, and unit bookings.
Launching a New Project: Build market awareness for Boulevard Mall from zero in a competitive landscape.
-
Multi-Target Audience: Reach retail investors, business owners, medical professionals, and homebuyers.
-
Sustaining Long-Term Interest: Maintain momentum and engagement throughout the 24+ month construction period.
-
Converting Engagement to Sales: Turn social media interest into qualified leads, site visits, and unit bookings.
Solution
Segmented Content Strategy: Created tailored content for each audience segment—retail investors, businesses, medical professionals, and families—to increase relevance and conversions.
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Educational & Persuasive Content: Addressed key investor questions on ROI, location, payment plans, and market trends to build trust and credibility.
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Visual Progress Updates: Shared consistent construction photos and videos to show real progress and maintain excitement.
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Urgency-Driven Campaigns: Used limited-time offers and phase launches to create urgency and push immediate decisions.
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Multi-Language Content: Produced Arabic and English content to reach local, expatriate, and international investors.
Segmented Content Strategy: Created tailored content for each audience segment—retail investors, businesses, medical professionals, and families—to increase relevance and conversions.
-
Educational & Persuasive Content: Addressed key investor questions on ROI, location, payment plans, and market trends to build trust and credibility.
-
Visual Progress Updates: Shared consistent construction photos and videos to show real progress and maintain excitement.
-
Urgency-Driven Campaigns: Used limited-time offers and phase launches to create urgency and push immediate decisions.
-
Multi-Language Content: Produced Arabic and English content to reach local, expatriate, and international investors.
Results
Conclusion
Boulevard Mall's success—2.3M+ reach, 3,500+ leads across 24 months—proves that strategic, consistent digital marketing converts engagement into real sales. Our partnership continues to build lasting market presence and investor confidence.
